What motivated us to develop this business?

There are literally hundreds of web sites available today which provide health related information and content. Many of them provide so much data that they can easily overwhelm our busy and distracted minds and consume much of our available time. Most provide on-line encyclopedias and not actionable information and guidance.

There are also many sites that promote their own products, diet supplements, clinics, treatments and the like. There are far too many exaggerated and unproven claims, magic formulas, self-appointed experts, questionable sources and testimonials...

We have also found numerous sites and associations who provide excellent content and resources for individual illnesses and health conditions. But it is basically up to you to figure out whether and how the content will apply to your very unique combination of health conditions. We can easily obtain a list of "what to do" and "what not to do" for an individual condition. But many of us do not have only one condition, and there is no accessible source, nor any list that has been put together that tells us what we need to do and not to do, given our unique combination of multiple health conditions and individual risks, diet preferences, fitness goals and diagnosed illnesses.

There are growing numbers of sites that present and promote natural remedies, or herbal and alternative medicines. Unfortunately, much too often, they exaggerate or only tell us what is good about an herbal remedy, and not enough about what is bad about those same remedies. Perhaps this is so because they are trying to sell us their brand of the herbal medicine.

In summary, we did not find sites that provide content that is personalized to individual circumstances, actionable, and unbiased.

Finally, while there is no shortage of content on web sites, none of that content is suitable for the mobile platforms of today. It is not practical to read an on-line magazine or encyclopedia on your cell phone. One needs to develop content with mobile devices in mind. This is exactly what we have done.